Ted Jordan SRL (operating as TJR Interactive) participates in the IAB Europe Transparency & Consent Framework and complies with its Policies and Specifications. For a limited number of purposes, we rely on legitimate interest as our legal basis under Article 6(1)(f) GDPR. This page explains which purposes those are, what we actually do under each of them, why we consider the interest legitimate, and how you can object.
We select which advertisement to serve based on the content of the page being viewed — its subject matter and editorial context. We do not build or consult a profile of the person viewing the page, we do not use a persistent identifier, and we do not use the IP address to select an advertisement.
The interest is legitimate because contextual selection is what makes advertising relevant to the surrounding content and commercially viable for publishers, while being the least intrusive method available: it operates on the page, not on the person. Because no personal profile is involved, the impact on the individual is minimal.
The 14-day retention relates only to technical infrastructure logs, which are kept for operational purposes and are not used commercially. You may object to this purpose at any time through the consent controls presented by the website or app you are using.
We measure how the advertisements we serve perform: impressions delivered, clicks, and interactions with rich media creatives. These measurements are aggregated into campaign reporting.
The interest is legitimate because performance measurement is what allows an advertiser to be invoiced accurately for what was actually delivered, allows a campaign to be reported on honestly, and allows us to detect delivery faults. Without it there is no verifiable basis for billing. The data concerns the performance of an advertisement, not the characteristics of an individual.
Measurement data is retained for 24 months, which covers the audit and reconciliation period for a campaign. You may object to this purpose at any time through the consent controls presented by the website or app you are using.
We process technical data to keep our advertising systems secure, to identify invalid or fraudulent traffic, and to diagnose and correct faults in ad delivery.
The interest is legitimate because advertising fraud harms advertisers, publishers and users alike, and because a vendor that cannot detect faults in its own delivery cannot correct them. This purpose is recognised under the Framework as a special purpose, meaning it is essential to providing the service and is not subject to an objection right — but it is strictly limited to security, fraud prevention and error correction, and is never used to select or personalise advertising.
We process the technical data strictly necessary to transmit an advertisement to the device that requested it and to render it correctly — for example the creative format and the dimensions of the advertising slot.
The interest is legitimate because without this processing no advertisement can be displayed at all. It is confined to what technical delivery requires and involves no profiling. As a special purpose under the Framework, it is not subject to an objection right, since objecting would simply prevent the advertisement from being displayed.
We record and pass on the privacy choices made by users, so that a decision taken through a consent interface is respected consistently across the supply chain and can be evidenced afterwards.
The interest is legitimate because it exists to protect the individual: keeping a record of a choice is what makes that choice enforceable and auditable. The 3-year retention reflects the need to demonstrate, if challenged, the basis on which processing took place. As a special purpose it is not subject to an objection right, because objecting would prevent us from honouring your choice.
We do not create profiles for personalised advertising or content, do not use profiles to select personalised advertising or content, do not measure content performance, do not conduct market research to generate audience insights, and do not develop or improve services on this basis. We do not use precise geolocation data, and we do not actively scan device characteristics for identification. Accordingly, Purposes 3, 4, 5, 6, 8, 9, 10 and 11 and all Special Features are declared as not used in our registration.
Where we rely on legitimate interest for Purpose 2 or Purpose 7, you have the right to object at any time. In practice you exercise that right through the consent management interface presented by the website or app you are visiting, which transmits your choice to us through the Framework. You may also contact us directly at privacy@tedjordan.org, and you have the right to lodge a complaint with the Belgian Data Protection Authority.
Special Purposes 1, 2 and 3 are not subject to an objection right under the Framework, as described above.